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Thought Leadership Writing
Course Introduction
Welcome to Thought Leadership Writing! (3:16)
What is Thought Leadership and Why is it Important?
How is thought leadership defined? (5:14)
Advantages of Publishing Thought Leadership Level Content (7:48)
Where to Begin - Audience Identification & Topic Idea Generation
Who do you most want to talk to? (10:31)
What should you write about? Finding and testing ideas (12:53)
Should you be controversial? The pros and cons of feeding the trolls (6:49)
Planning the Article
Basic Article Structure (16:18)
The Art of Storytelling and How to Apply It (11:38)
Research - gathering supporting evidence (13:36)
Let's Begin Writing!
Finding Your Voice - voice, style and tone (6:14)
Keeping it Professional - citing sources, quoting and copyright information (10:59)
Checking, Polishing & Illustrating Your Article
Online Tools for the Writer (3:38)
Readability - what readability is and how to check it (5:34)
Illustrating your article (7:09)
Outsourcing
Outsourcing & Briefing Writers (2:14)
Post Course Coaching Details
Submitting your article for feedback (3:29)
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Advantages of Publishing Thought Leadership Level Content
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