This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Thought Leadership Writing
Course Introduction
Welcome to Thought Leadership Writing! (3:16)
What is Thought Leadership and Why is it Important?
How is thought leadership defined? (5:14)
Advantages of Publishing Thought Leadership Level Content (7:48)
Where to Begin - Audience Identification & Topic Idea Generation
Who do you most want to talk to? (10:31)
What should you write about? Finding and testing ideas (12:53)
Should you be controversial? The pros and cons of feeding the trolls (6:49)
Planning the Article
Basic Article Structure (16:18)
The Art of Storytelling and How to Apply It (11:38)
Research - gathering supporting evidence (13:36)
Let's Begin Writing!
Finding Your Voice - voice, style and tone (6:14)
Keeping it Professional - citing sources, quoting and copyright information (10:59)
Checking, Polishing & Illustrating Your Article
Online Tools for the Writer (3:38)
Readability - what readability is and how to check it (5:34)
Illustrating your article (7:09)
Outsourcing
Outsourcing & Briefing Writers (2:14)
Post Course Coaching Details
Submitting your article for feedback (3:29)
Online Tools for the Writer
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock